Sending out sales letters to prospective customers or potential clients can be one of the most effective ways to create loyalty and get your market to buy. But so many sales letters are regarded as junk mail by today's consumer - and they are right. When was the last time you opened a sales letter in the mail and actually read it? Why not? Because the bulk of today's sales letters don't entice you, they don't speak to you, and most importantly, they don't give you any reason to bother. Here are ten mistakes that you might be making now that is costing you thousands of dollars:
#1. Your letter doesn't speak to anybody in particular. Okay, you bought a mailing list and you shipped out a letter. Who is receiving it? Is it a specific gender? Do they have a particular career? How much money do they make?
Companies fail to get to know their market, and it cripples not just their sales letters, but their marketing in general. Take some time to study your target - what makes them tick? Then you can craft a sales letter that speaks directly to their wants and desires.
#2. It's missing a headline. Sales letters need to attract the eye. Without a headline, a sales letter is just a block of words that can easily be ignored. Just look at the headline of this article: it speaks directly to YOU, doesn't it? It speaks in the present tense, and it implies that there is information in this article that you need to read now (and it's true, too!). That's a big reason why you are reading this, isn't it? Motivate your readers to keep reading! |
No comments:
Post a Comment