You have two choices to consider when trying get your site ranked higher in search engines. You can hire a Search Engine Optimization Company that is an expert in the field or if you have some time, you can do it yourself
Research your Keywords
Ask yourself what keywords you think someone might type in when searching for products you sell or services you provide. Though a keyword may be only one word it is usually a phrase made up of keywords. Phrases are more specific and will more than likely be what potential customers use when searching for products or services online.
After a quick brainstorming session write down all that you were able to come up with. Make sure to consider geographical phrases if they are important to your customers and don't forget of alternative words that could be used (an example could be "new car Littleton"). Make sure to surf the websites of your competition to get more ideas until you can come up with a list in the neighborhood of 20 to 30.
Now you should take two keywords from your list that you feel potential customers will use most frequently. Take into consideration that popular keywords are also competitive keywords and harder to achieve higher ranking with. If your goal is to obtain a high ranking for the term “auto insurance”, the path to achieving it may be long. Try to make your keywords the ones that are most related to your business and not riddled with vagueness or extremely competitive. Make each phrase about two or three words in length like the previous example.
Now that we have your keywords we will move on to the next step.
Your site text is made up of the wording that is on your web page. There is a phrase for search engines and it is content is king. Search engines love unique content and your keywords should be placed in key locations within the content so Google understands the relevance your site has to them. Also make sure that your copy reads well around them as it needs to make sense for your visitors who are most important.
Keywords can be placed in headings, at the top of pages, in bold or italics, used as link text for other pages of your site and in your title tag.
Add additional content after you are finished tuning up your webpage. Give more detailed descriptions of the products and services you offer. Provide a frequently asked questions page and pages of articles that pertain to your products or services.
With your design you should keep in mind that search engines cannot read images nearly as well as text. Sites that are made up with excessive flash or pictures really impede how well they can read the content of your site.
A common way of thinking about links is that every link from another site that leads to yours is a vote for the popularity of your site. Every quality link you receive can improve your search rankings.
The quality of your inbound links is more vital than the quantity. The preferred and more valuable link is from sites that are relevant to your niche and with authority (highly regarded in the niche). A quality directory with relevant categories is another example. Just a few quality links with authority can have more value for your site than hundreds of lesser quality. Think of it like you do your personal business network. Both can have a strong effect on the success or failure of your business.
Take time to consider all the other relevant websites in your niche such as organizations, industry affiliates and non-competing companies. Send them a email introducing yourself, your products and services and explain how your website could benefit their visitors. Then politely suggest that they create a link to your website from theirs.
Record the Results
Over time you should watch and record your search engine rankings by doing a Google search for your chosen keywords to see where you rank. You can also monitor where your visitors are coming from by watching your hosting reports. Do this for each significant page of your website.
Continue to add to your websites content and increase the links to your website over time. This needs to be an ongoing effort for as long as you want visitors to your website.
As you continue to record the results of your efforts you should see the traffic increase and with that your sales. Know where your visitors are coming from so you can continually monitor your marketing efforts successes. Only by measuring it do you know where and how to improve it.
About the Author: Bruce Swedal .