New Internet marketing tools are coming online each and every day. Why should you care? Mainly because these new marketing tools can have a dramatic impact on your online traffic, leads and sales. So much so, your online competitiveness can greatly depend on you finding and using these new marketing tools before everyone else does.
And as Internet marketing grows more and more lucrative, it is becoming more competitive each day, so staying aware of what's happening has become vital to your online success. More importantly, if you're a full-time marketer like me, your livelihood will largely depend upon you being able to keep on top of all the new ways of marketing on the web.
With these considerations in mind, I would like to líst some new or relatively new marketing tools that have been effective for me in my online marketíng. Some of these are marketing software, others are SEO strategies, marketing tips and the like... all have helped me achieve my online goals.
Here are some new marketing tools you can try:
1. Real Link Finder
Neil Shearing's "RealLinkFinder" is a handy little link-building tool you can use to increase your link popularity and SE rankings.
It lets you find targeted blogs that don't have the "nofollow" attribute tag so your links will count in all the search engines. Great way to build targeted links related to your site's main keywords or keyword phrases. This is one "No Cöst" link-building tool you should try.
2. Peel Away Ads
Simple ads which sit at the corner of any webpage, when a cursor hovers over the pulsating image - the page peels away to reveal your ad or promotion. Might seem a bit gimmicky, but like the pop-up or fade-in, they do work. You do get more sign-ups and sales. www.pealawayads.com
3. Video Marketing
Using videos as marketing tools has now become commonplace on the web. If you're not promoting with videos, you are losing a large portion of the online traffic or surfers currently on the web.
Even using videos to explain your site or product will increase your conversions and sign-ups. Viral videos embedded with your links or site url can produce results when placed on YouTube or Google Videos. If you need help, one recent commercial product has been from Simon Grabowski (GetResponse) called TalkStream, which lets you put streaming audio and video on your sites. Just google to find it.
4. Social Media Bookmarks/Tags
One of the most significant changes in recent years has been the rise in importance and use of social bookmarking sites like Digg, Del.icio.us, Technorati... these sites are now commanding huge traffic numbers and should not be ignored in your online marketíng.
You must connect your content with these sites. This is very simple to do since social media sites use tags, which are more or less simple keywords that help classify content and links. If you're using the popular Wordpress blog software, each category will be considered a tag.
You can create a simple tag in technorati by using this code:
<a href="http://technorati.com/tag/[tagname]" rel="tag">[tagname]</a>
<a href="http://technorati.com/tag/new+marketing+tools" rel="tag">new marketing tools</a>
5. Add this Button
One of the easiest ways I have found to tap into the whole social media bandwagon is to put the Addthis button on your webpages and let your visitors bookmark your content for you.
This button is free and only takes seconds to set up on your pages. In case you're wondering if this button works, I recently received 70,000 visitors to one of my sites in one day from these social media sites. Granted most of this traffic is transitory and not permanent - the huge traffic numbers will only last as long as your links/bookmarks are on the front pages of these popular sites.
But where there is smoke, you can make fire.
6. Blogs RSS Feeds
Likewise, you must have a blog and RSS Feed associated with your site or product. It is vital that you take advantage of this technology to get your content broadcasted across the web and around the world.
RSS is only simple code that syndicates your content to all interested parties; it originally stood for "Rich Site Summary" and was a way of summarizing your content and broadcasting it. Most people now refer to RSS as Really Simple Syndication. You need a "newsreader" or aggregator such as Newsgator, Google Reader, My Yahoo! or Feed Demon to access all your feeds.
One little blog traffic tool I find helpful is John Reese's BlogRush, which helps syndicate your blog posts on other blogs.
7. Expert Marketing
Another effective way to market online or off is to promote/prove yourself as an expert in your chosen field. Creating articles, ebooks, websites on a subject that interests you will make you an expert. Once you gain credibility as an expert, your marketing will become much easier.
Some obvious places to help build this credibility would be Ezinearticles, SelfGrowth, Ideamarketers... I have found these places are excellent for getting your name and your content noticed.
8. Long Tail Niche Marketing
One of the most effective ways to market online is to use long tail keywords in your niche market. This simply means instead of targeting very general and very competitive keywords, you target less competitive long tail keywords in a smaller niche market.
I have found this tactic especially good for affiliate marketing, and the trick is to find the exact long tail phrase someone is using in the search engines and then construct content/url to match it. I find Brad Callen's Keyword Elite software program extremely helpful in finding those long tail keywords.
9. Guru Fast-track
One of the fastest and quickest ways to earn large amounts online is to hook up with big marketing GURUs and use their huge contact lists. If you have a high quality info product, then JVs (joint ventures) with these savvy marketers can be a very viable option for you to try.
These marketing gurus or experts are valuable marketing tools you can use to your advantage. Granted, their aggressive marketing methods do turn many people off, but there's no denying their methods do work.
10. Micro-List Marketing
Micro-List Building is one of the most effective online marketíng tools you can use. Quite frankly, I have found building a large opt-ín líst is not the real key to online wealth but instead creating small micro lists for each of your promoted products to be much more effective. You can have hundreds, even thousands of these different micro-lists. Use an unlímited autoresponder program like Aweber to handle and manage all these lists.
Studies have shown interested customers may not buy on the first visit, that it may take up to six or seven reminders. So keeping in contact with an interested customer, one who is looking and in the right mindset to buy, will definitely increase your sales.
Here, rather then the hard-sell, the emphasis should be on collecting contacts in order to give them helpful informative content on the product they're interested in buying. Supplying quality content should be your main goal; let the selling take care of itself. If you get the first part right, the sale will come naturally.
In conclusion, you must remember when dealing with such a complex creature as Internet marketing, in most cases there's no one single marketing tool that will do the job. Instead you need a whole orchestra of tools working together in order to make your online marketíng the most effective. So why not try some of these tools in your own online marketíng and see the results for yourself. You have everything to gain.
About The Author
The author, a former artist and teacher, is now a full-time online marketer who has numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: BizwareMagic or MarketingToolGuide
2008 Titus Hoskins.