Sending out sales letters to prospective customers or potential clients can be one of the most effective ways to create loyalty and get your market to buy.
But so many sales letters are regarded as junk mail by today's consumer - and they are right. When was the last time you opened a sales letter in the mail and actually read it? Why not? Because the bulk of today's sales letters don't entice you, they don't speak to you, and most importantly, they don't give you any reason to bother. Here are ten mistakes that you might be making now that is costing you thousands of dollars:
#3. You don't know the difference between FEATURES and BENEFITS.
#7. You didn't break down the barriers.