Building a great landing page should be on top of your priority list if you want your website visitors transformed into customers.
While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products/services.
Wikipedia defines a landing page as:
The page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.
Wikipedia's definition sums it up nicely but there is certainly more to a great landing page then relevant and keyword rich content. Here's 10 things that you should be looking at when optimizing a landing page:
- Relevant Content
A landing page's content should be directly related to organic search results, PPC campaign, anchor text in inbound links and any other targeted inbound advertising, online and offline. If people don't get what they expect, they will be more likely to leave.
- Multiple Landing Pages
- Make Visitors Stay
About the Author: Joanna Colek is the owner of Joanna Ciolek Web Design Studio, based in North Denver, Colorado. She offers affordable, custom and effective web design services to small business owners.