Anyone interested in online marketing knows that web optimization is critical to a successful business. Web optimization comprises a number of different ideas, including search engine optimization, website analytics, and design factors, among many others.
However, optimization is more than just a standard set of practices. As every good interactive marketing agency knows, it is different for each business, and within each industry.
Those differences are one of the primary aspects that make 'do-it-yourself' optimization without an interactive marketing agency such a risky prospect. An interactive marketing agency keeps abreast of the ever-changing landscape in order to implement best practices to achieve good positioning and visibility for a website -- they are also able to conduct in-depth research to understand what your competition is doing as well.
If you are learning from scratch and implementing as you go, you can be put at a disadvantage compared to competitors who hire professionals.
In this article, we'll walk through some of the most common misconceptions about optimization. We'll also look at what your company can do to see real optimization success.
Problem 1: Seeing Optimization as a Project With An "End Date"
Problem 4: Working Alone
About the Author: Christine O'Kelly writes for CloudBurst Consulting, a top interactive marketing agency. As an online marketing leader, CloudBurst has helped many companies design and implement successful web optimization campaigns.