If you know anything about the fundamentals of search engine optimisation, you will know that the experts' opinions on what to do, what is now considered redundant and recommendations of the absolutely necessary elements you must put in place on your website, change with mind-spinning frequency.
However, the bigger trends in search engine optimisation are easier to keep up with and most seem to be here to stay, as business owners become more attuned to just how important SEO is to their success.
SEO Trends 2009 And Beyond
The industry and 'bigger picture' trends have become relatively easy to identify as the SEO world becomes more established - increased awareness of SEO in general being the first major trend.
Search engine optimisation used to be an exclusive world, with only those practising it really knowing what it entailed and how it boosted a website's visitor stats.
Now, most people know what it means, and most business owners are aware of just how important the internet is and how SEO can help them gain more customers.
The next major trend and one which is definitely here to stay, is the rise and rise of Google - they have dominated the world of search engine optimisation for years, and their lead over competitors such as Yahoo and MSN is only getting bigger.
Finally, a trend clear to all - not just those operating in the search engine optimisation world - is the rise and rise of social networking sites.
About the Author: Harvey McEwan writes to bring you the very best