Have you been trying to promote your new blog or website but can't seem to get your foot into the first page of the search rankings? If so, perhaps you are performing SEO incorrectly. Find out how press release can help boost your search rankings and get you more traffic.
Many Internet marketers neglected press releases in their SEO campaigns simply because not many marketers have been talking about using press releases for SEO purposes.
This is mainly due to the fact that most people have the conception of press releases being some kind of news related article. This is true in the traditional sense. Traditional press releases are meant to announce some kind of time sensitive story.
For example, if you are just launched a new application online, you issue a press release. Or a new shipment has just arrived and you want to let the world know that you have a batch of new products to sell.
For whatever the reason, there is always the tendency to think about press releases only when there is something new to announce. This works very well on print medium.
However, the Internet is a very different medium. On the Internet, it's not just about the story. The Internet is also about links. Just think, when you are performing SEO, what exactly are you trying to achieve?
Being clear about SEO.
Let's take a step back and be clear about SEO. If you are doing it right, you are always looking to build back links to your website. You don't want just any back links. You want links from well established sites - sites that have been recognized as authority sites by the search engines.
On top of that, you want proper anchor texts. If you are selling "baseball bats", then you want those keywords in your links. The search engines determine the overall theme of your website by looking at the keywords that you use as anchor texts.
2) News subscribers - A press release service will also submit your news story to news wire sites such as Google News, EIN News, Topix, NewsBlaze Daily News, and more. These wire sites already have an existing database of news subscribers. When you publish a press release, these subscribers will see your news article in their news reader. They will then visit your site to learn more about what you have to offer. By the way, these News wire sites combine to offer millions of visits each month.
About the Author: Darren Chow is a full time article marketer. He founded a successful press release distribution service, and has been offering high quality press release writing and submission services to hundreds of Internet Marketers worldwide.