Fresh & unique content always plays an important role in terms of search engine optimization.
Internet user surf's daily on net to find the latest information on their interests. Search engines understand this and therefore places a great weight on the content freshness.
Websites that are regularly updated also encourage the search engine spiders to visit often.
For example, a web page that has its content updated daily will find that search engine visits and crawl's the page more often than the other less active pages. This clearly explains why blogs are visited frequently by bots as compared to other sites.
Perhaps the RSS feeds' is the easiest way to get fresh content for your website. These feeds can be found by searching for RSS feeds in the search engines.
Syndic8 and Feedster are some of the most popular feeds directories available on net. All you need is a RSS parser that can convert these feeds to real time content for your site and you will have daily content instantly!
A common RSS parser used by many webmasters is the Magpie Parser; this powerful open source PHP parser allows the coder to transform any feeds to relevant content pages. RSS feeds are a great way to create fresh content when one has no time to write.
Another great way to have fresh content is Reprinting Articles on your site. Lot of directories are available out there that lets the webmasters to reprint their articles. Reprinting articles involve very little effort and often allow the search engines to have new content to index for your site.
Though, many article directories limit the amount of times the articles can be reprinted on your site. Nevertheless, this is one of the easier methods to have fresh content.
All the methods mention above are great in creating fresh content, but it is also necessary to note that creating unique content for your site is another issue worth considering. The only way to create unique content is to write them yourself or get someone else to write for you. Weblogs are extremely useful when it comes to adding of new unique content.
WordPress is one of the most popular CMS for content management. It allows the owner to enable multiple people in a company to post new content so that a group of people can manage the content more efficiently.
Another method to acquire for unique content is to create a forum for your members. This is a very low cost operation if you have many supporting members who are active and willing to commit.
In the eyes of Search Engine Optimization, fresh and unique content is of paramount importance. In order to display the latest information on your website to the visitors via search engines, updating your website pages regularly is must so that the spiders will visit and index more often
About the Author: Robin Dale is the webmaster for the SEO|SEM|UK Web Hosting at www.teeky.org, offering useful & quality articles and news about Search Engine Optimization, Internet Marketing, Search engine marketing, Dedicated Hosting, hosting tips & UK Web Hosting.