Following in the footsteps of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don'ts.
There is no shortage of don'ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of the trade. Allow me to elaborate on how not to write SEO copy.
1. Don't shove as many keyphrases into the copy as humanly possible.
It's not about the sheer volume of search terms you include. Yes, Google and other engines should be able to follow what the page is about. Yes, engines are looking to match a searcher's query with search engine optimized content on your web pages, but which pages land at the top is decided through a series of calculations far more complex than any simple ratio. When you overload copy with keyphrases you sacrifice quality and user experience.
2. Don't lose site of balance.
If SEO copywriting isn't about the percentage of keywords within the copy, then what is it about? Balance. You have two audiences with SEO copywriting: the search engines and your site visitors. But surprisingly, the balance doesn't come with serving both masters well. The balance comes in how much you cater to the engines. You see, your site visitors always come first.
However, if you write with too little focus on the engines, you won't see good rankings. If you put too much focus on the engines, you'll start to lose your target audience. Balance... always balance.
3. Don't let someone else choose the keywords.
8. Don't use all types of search phrases for every situation.
About the Author: Karon Thackston - Need help with SEO copywriting? Karon has written 3 excellent books to help you learn keyword optimization techniques. Visit http://www.CopywritingCourse.