What Do You Want Your Online Business To Do? I'm sure you've heard the term Web 2.0 recently and wonder... What does that mean?
Well, "Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability and collaboration on the World Wide Web. Essentially, Web 2.0 changes the way people use and interact with the web.
The concepts behind Web 2.0 have led to the development and evolution of web-based communities, hosted services, social-networking, blogs, Twitter, et cetera, et cetera. There are some really cool web companies coming online and doing great things.
As a business owner, you're probably thinking, "Web 2.0 means I need to spend even more money on my already oversized technology budget." Well, we're here to help.
With Web 2.0 we need to change some terminology. Instead of talking about your "web site" let's talk about your "online business". The technology changes to the web have changed the way web sites work, or at least, should work.
Instead of having your web site simply display your telephone number and physical address, web sites are now living working extensions of your business. Your web site should be more proactive and work hard to:
Build Your Community
About the Author: John Sullivan - After 5 years as the Interactive Director for a fortune 500 company, Bullsprig was started by John Sullivan in 2003. Since then, we've done a lot and learned a lot. We take pride in being partners with major companies, small start-ups and everything in between. Our work has won national and international marketing awards.