You've spent hours upon hours building and tweaking your website until you're finally proud and satisfied to show it off to the world.
You check daily for the traffic of visitors to wander through, and praise all your hard work. Days go by, and still only a couple of people have checked anything out - what's happening?!?
Well, chances are that nobody really knows your site is online. While it's true that the search engines may eventually stumble upon your site if it finds a link on another webpage somewhere online, you'll likely be indexed so low in the listing that very few people will find you. Let's fix your problem using the huge arsenal of Webmaster Tools you may have missed the first time around.
We'll break down all the tools into three categories: SEO (Search Engine Optimization), Site Link Submissions, and Tracking systems.
Though you'll be tempted to send a link for your site into the search engines (SE) right away, don't do it! Yes the search engines will accept adding your website to their long waiting list, but you'll be standing way at the back of the line if you don't prepare your pages properly first.
Search Engines will actually give a higher priority to accepting pages that have already done some of the work for them. The first Webmaster Tool to check into is the Meta Tag Generator. Hopefully you've given each page a short "Title" (which will appear at the top of the browser when people look at your page), but we definitely want to include at least two more Meta tag code types on each individual webpage.
- DESCRIPTION: Include a short description about what's on that specific webpage. This is the description which will appear under the link for your site when it's listed in the search engines. Think of this as your classified advertisement - you want the description to attract enough interest that users will check out your site.
About the Author: Amy Armitage is the head of Business Development for Lunarpages. Lunarpages provides quality web hosting from their US-based hosting facility. They offer a wide-range of services from dedicated servers and managed solutions to shared and reseller hosting plans. Visit us online for more information.