As the web gets bigger and bigger it is becoming more of a battle to ensure your website gets listed higher up in the search engines. Local businesses can sometimes get lost or struggle to get listed at all for relevant keywords or phrases.
As you will already know it is important for your website to appear as high up in the search engine results as possible. This is a technique known as Search Engine Optimisation or SEO for short and this process can take anything from a few months or even longer depending on the competitiveness of the keyword or phrase you want your website to get listed for.
Google has recently made some changes to its algorithms so that when you search for something Google will display local results on the page allowing you to find local businesses relevant to your search query.
Internet users will be looking for local businesses when searching on the Web
Internet users are becoming more savvy and will learn to broaden their search phrase e.g. locksmith services becomes locksmith services London. This will allow the search engines to deliver content that is more specific and relevant to the user.
Research has shown that around 70% of household users perform some kind of search for a local product or service on a daily basis.
Do you know if your website is being found for Google Local results?
Your business listing may not always appear on the first page because of your proximity to your location. However some useful tips to get your listing to appear higher up or on the first page is to make sure your title contains keyword phrases and also ask your customers to leave a review about your business.
About the Author: Paul Flaherty is an SEO consultant working for a search engine marketing company based in Manchester called Compass Internet Services. We specialise in SEO,PPC and website design services.