A business website may inevitably attract a lot of traffic and can have the potential to create clientele from the traffic attracted, but without a proper Ezine subscription process, the odds of creating clients from web traffic is low.
Websites rarely attract clients without offering resources that would be of interest to a specific audience. And even when there is an abundance of information, visitors to a specific website don't always purchase the service or product being advertised.
People don't usually purchase a product or service without knowing more about the business providing it. Because of this, providing a reason for visitors to remain interested in your business is integral. The best way to do this is by offering an Ezine - a periodic free publication usually distributed by email and usually in the form of a newsletter, Ebook, video or any other type of useful information that may be of interest to the audience you are trying to attract.
Terry Z. is a self employed business strategist and marketing consultant as well as owner of Solo Entrepreneur was able to increase subscriptions and web traffic by 70 per cent using thoughtful and ultimately useful steps. In turn Terry Z developed a 10 sure-fire step process to getting people to your website, subscribing to your Ezine and eventually becoming a customer.
Step 1 - Do you have the right visitors?
In order to convert website traffic to clients, you have to have the right visitors. In order to attract the right visitors, visitors who would benefit from your product or service, you must ensure you are using the right keywords and linking your site to businesses that would be appropriate to the message your website is trying to convey.
Google Analytics, a free program, is an excellent tool for helping you see how much web traffic is landing on your website, and where the traffic is coming from; helping you determine what is and isn't working in regards to your site set up and information.
It should be kept in mind that while web traffic is an integral part of your business success, traffic from referrals are more likely to develop into clients. You can refer traffic to your website through writing articles, trading links with appropriate businesses and guest blogging.
Step 2 - Do your visitors know what you want them to do?
Step 7 - Do your subscribers know how to white list?
About the Author: Serena Carcasole is a business consultant and the President of Virtual Business Solutions ON DEMAND, a premier virtual assistance firm helping entrepreneurs around the world to succeed and grow their businesses, providing a host of specialized technical & marketing outsourcing options to meet business owners' unique needs for even the most complicated projects. For more info: www.vbsondemand.com / www.vbsondemand.com/category/