Statistically speaking, you're likely reading this outside of normal business hours. Am I right, or am I right?
Why? Because if you have a life (okay... admittedly many people don't) the majority of your time is spent away from the office and outside of normal business hours. Usually, when the sun goes down you are already out the door. Frazier has left the building.
But the sun never sets on the internet. It operates 24/7/365 for online and offline businesses both. There are no doors to unlock and no lights to turn on. The doors are always open and the lights are always on. No brick; no mortar; no time clocks.
There are so many important online tools for both marketing (presenting your company and product to the market) and sales (trading that product/service for revenue)... if you're not using them you're soon to be extinct.
Even the US government figured that out. Filed any corporate taxes lately? Most companies now do it online (it is called EFTPS, if you're at all curious).
If you are venturing into a company blog, ensure it has a clear objective. Brainstorm with colleagues on ideas of what to write and how to represent the company. Then just to it.
About the Author: Brian Moore is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Brian and his team have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Brian, visit: http://www.meetbrianmoore.com.